Since joining BlueLine Rental in 2016, CEO, Asterios Satrazemis made it his mission to improve communication, culture, and engagement across his deskless workforce. To ensure BlueLine Rental employees are always informed and build a culture where everyone has a voice, Asterios enlisted the help of Zinc. Now with real-time communication across all teams, BlueLine employees not only enjoy their work more, but are also more productive. Because of Asterios’s emphasis on culture and communication, BlueLine has turned profitable in under 18 months.